Bad Photography – Case in Point

Thank goodness - it has an indoor bathroom.  I was wondering...

Saw this while on SoCalMLS this morning and had to laugh.  After writing my last post, photography is fresh on my mind.  This is a classic example of some of the poor judgement out there in the Real Estate profession. Thank goodness!  An indoor bathroom.  I was wondering.  Looks like their keeping it clean too. … [Continue Reading]

Not Only Do Pictures Speak 1,000 words – They Can Sell a Home

Are the buyers sitting on the sidelines?

Words are not necessary in this post – photos will do the trick.  I will say that as the market changed, my photos changed.  As a marketing specialist, as all Realtors should be, I never take my own photos anymore.  That market is gone.  I don’t cut my own hair, I don’t do my car… [Continue Reading]

Why Short Sales are Killing the OC Real Estate Market

house short sale

A few years ago many of us, including a lot of Realtors, didn’t know what a Short Sale was.  To be clear, a Short Sale is when the value of the property is lower than the encumberances (loans against the property) and the necessary costs of sale.  In short (no pun intended), the loans against the… [Continue Reading]

You Want to Bring a Buyer – No Problem!

Unfortunately, the response I get from people when I tell them I have a buyer interested in viewing their home is not alway so positive or accommodating.   I will say that, by and large, most sellers are accommodating, yet there is a percentage that make it feel as if I’m putting them out.  As expected, these… [Continue Reading]

When Will this Orange County Real Estate Market Improve?

Charting the Orange County Real Estate Market

Isn’t this the million dollar question!  People talk about it, speculate over it, study it, and try to make buying and selling decisions based on all of it.  So when will the Orange County real estate market improve? I thought we’d be in this condition at least until Spring of ’09, because historically election years are… [Continue Reading]

Print Advertising for Real Estate – Does it Sell the House?

Searching for a Home Online

There is no question that technology has had a dramatic impact on the Real Estate industry, agents, buyers, and sellers.  Gone are the days of agents caring around ‘the book’ updated weekly with current inventory.  The magic and coveted book is now all over the web and available to anyone that can turn on a computer. … [Continue Reading]

Why Didn’t My House Sell?

There are few things in the Real Estate world more painful that having your home languish for months on the market.  Your home was in the paper, your agent held all those open houses, you turned on all the lights and had the music to create just the right atmosphere, and you priced it to sell….Right? You… [Continue Reading]

Why Didn't My House Sell?

Putting together the pieces of a successful sale

There are few things in the Real Estate world more painful that having your home languish for months on the market.  Your home was in the paper, your agent held all those open houses, you turned on all the lights and had the music to create just the right atmosphere, and you priced it to sell….Right? You… [Continue Reading]

What is the ‘OC Voice’?

I’ve spent weeks researching blogs – how to start one, which ones do I find compelling, etc.  I’m finally, enthusiastically, launching my own. I know these first few (or more) entries fall on deaf ears, yet I really think that there is an opportunity to share something that is unique about the real estate market… [Continue Reading]