Raise your Price by $1.00…Pricing Your Home in a Web 2.0 World

Picking the perfect price

Pricing is a topic I beat to death because it’s so important.  But, can the difference of $1.00 really make a difference in a big ticket item like real estate?  YES! In the retail world, we love to see things priced at $29.99.  Psychologically, it just feels better than $30.  It clearly makes a difference… [Continue Reading]

The Biggest Mistake to Make in Pricing Your Home

newspaper-clipping-re-market

I frequently answer questions on Trulia’s Q & A for home seller’s in my local Orange County market, but across the country as well.  Tonight, I saw a question asked by a seller that I have to share with my readers because I know it’s a common strategy. If you really want to move a… [Continue Reading]

Honey, Can We Lower Our Property Taxes?

Monday, September 15th was the deadline to appeal your property taxes.  There was a flood of coverage about the deadline and my wonderful, loving husband asked me, “Honey, can we apply to reduce our property taxes?”  Being the patient and loving wife that I am, I ignored the fact that he has asked me this… [Continue Reading]

Sign of the Times

Housing market collapse

I often answer questions that consumers post about Real Estate on Trulia’s Q & A.   Tonight, one came across my computer that is a real indication of where we are at today in our real estate and financial markets: What if the bank that owns the foreclosed home I want to buy, goes bankrupt before… [Continue Reading]

Mortgage Market Week in Review

Donna Pacchini, of Pan American Mortgage has generously shared her knowledge and insights with us once again.  Thank you Donna! First Fannie and Freddie: As EVERYONE knows by now, Fannie and Freddie were taken over by the Federal Government last Sunday.   What does that mean?   A couple of things that have become clear so far: … [Continue Reading]

I Remember

I wanted to post something, a tribute for those who were lost September 11th. I’ve looked at some moving videos and tributes, beautiful things people have taken the time to put together. But I can’t bring myself to post them because I know that every time a family member has to see it, they watch… [Continue Reading]

Maybe Atlas Isn’t Shrugging Just Yet….

A few years ago I read Ayn Rand’s ‘Atlas Shrugged’.  It had a powerful impact on me.  I read – a lot – but it is the rare book that years later, I still think about.  ‘Atlas Shrugged’ is one of those books.  Part of the premise of the storyline is the forced redistribution of… [Continue Reading]

Buyers Are Coming…You Should Be Going – Part 2

Not long ago, I discussed the importance of a seller leaving during any buyer showings (Part 1 of Buyers are Coming…).  I know how tempting it is to be there to answer questions and point out the details that a buyer might miss.  I even had one of my readers mention her own success in… [Continue Reading]

Why Orange County’s Median Price May Fall Under $400,000

Southern California Home Prices

It’s a long way to fall I know.  From our ’07 high – well over $600,000 – to our median home price  as of July ’08 at $460,000 (according to DataQuick).  As tough as that is to swallow, we may still have a ways to go. Here’s a picture of the Southern California Real Estate… [Continue Reading]

Fannie and Freddie Bailout Official

This week’s important news about the Fannie Mae and Freddie Mac bailout requires some lender expertise and further explanation. Donna Pacchini, of Pan American Mortgage, has been kind enough to share some of her insights with OC Real Estate Voice readers. Well, it happened.  In case you haven’t heard the news, Fannie and Freddie were… [Continue Reading]