So many of the media numbers focus on Orange County performance, but real estate performance can vary dramatically within our large county, and particularly at various price points. Today’s Microscope on the Market focuses on the Laguna Niguel real estate market. Homes Under $500,000 # of Sales Short Sales Bank Owned Equity Sellers Active 119… [Continue Reading]
Quick and Anonymous Survey
March 27, 2009 By Leave a Comment
I would like to invite you to take this quick (2 minutes or less) survey about your thoughts on the Orange County housing market. It is entirely anonymous and I will post the results in one week. Click Here to take survey I want your thoughts! I also invite you to share any additional things… [Continue Reading]
Seller Question – How Do I Deal With THIS Objection?
March 26, 2009 By 2 Comments
Today I received a note from a seller, Victoria, asking a tough but great question that I wanted to answer here: How do you overcome a consistent buyer objection that is impossible to change? Our house has been on the market for 13 days and people rave about it, but our kitchen is on the… [Continue Reading]
How to Select a Real Estate Agent
March 24, 2009 By Leave a Comment
I came across an article in the Orange County Register this morning that had some good tips regarding the selection process for finding a real estate agent from Stefan Swanepoel, author of Swanepoel Trends Report and RETrends.com. One of the things Stefan noted was finding someone that had “marketing skills as they relate to reaching… [Continue Reading]
Microscope on the Market – Coto de Caza
March 17, 2009 By 1 Comment
So many of the media numbers focus on Orange County performance, but real estate performance can vary dramatically within our large county and particularly at various price points. Today’s Microscope on the Market focuses on Coto de Caza. If you aren’t from Orange County – yes this is the home of the infamous Real Housewives… [Continue Reading]
How We Got Here – Understanding Mark to Market
March 16, 2009 By 3 Comments
While many of us have a loose understanding of how the housing and financial markets contributed to our current recession, many of us are unaware of the ways that the accounting method – Mark to Market – contributed to the magnitude of the crisis. I’ve heard the term ‘Mark to Market’ before, but my understanding… [Continue Reading]
I Am Not a Photographer
March 14, 2009 By 3 Comments
One thing that I harp on here is the need for professional photographs in a listing. There is no listing that should ever be without them. I am a Realtor – I am not a photographer. Recently I took some shots of a new listing of mine. Notice the dramatic difference between my shots and… [Continue Reading]
Microscope On Mission Viejo
March 13, 2009 By Leave a Comment
Today the microscope is on Mission Viejo. So many of the media numbers focus on Orange County performance, but real estate performance can vary dramatically within our large county and particularly at various price points. I’m going to spend the next several posts breaking down each of the South Orange County cities to give you… [Continue Reading]
