What Comes Out of the ‘Black Hole’

After years in this business, my husband has learned a few realities about my business:

“I just have to return this one phone call.” Translation: 30 minutes and several phone calls.
“I just have to run down to my office and shoot out a quick email.” Translation: 20 + minutes in the office.
“I’ll be in my office catching up for just a bit.” Sadly the translation: I’ll be in bed about an hour after you.

Consequently, he has affectionately referred to my home office as, ‘The Black Hole.’ I have three children so he certainly appreciates the fact that I get things done when I have time and unfortunately, that isn’t always 9 to 5.

This week, something fun came out of ‘The Black Hole’ that I’m excited to launch: My Las Flores hyperlocal community blog.

After working in the Orange County community of Las Flores for several years, I began to rethink the methods for marketing. Since the launch of OC Real EstateVoice, I knew my business was headed in a profoundly new direction. I knew that consumers were looking for information about a community (listings, trends, values) not just another, ‘Look what I sold!’ marketing piece from an agent. Hence, the birth of the My Las Flores site.

I’ve got a couple tweeks to make as of yet – the video has to be redone. It’s excruciatingly long and I made the video on garbage day with garbage cans out on every street. Bad news, so this will be my project for the coming weekend. But overall, I like the direction it’s heading in.

Every now and then I emerge from ‘The Black Hole’ and something satisfyingly ‘tangible’ is born. This is one of those weeks.